Heather Powder

Updated: 2026-07-22

Overview

Calluna Vulgaris Powder, also known as Heather Powder, is derived from the dried flowers of the Calluna vulgaris plant, a species native to Europe and Asia. This powder has been traditionally used in herbal medicine for its therapeutic properties. In recent years, it has gained popularity in the cosmetics and food industries due to its natural antioxidant and anti-inflammatory benefits. The powder is typically light brown to beige in color and has a fine, powdery texture. It is often used as a natural dye, dietary supplement, or active ingredient in skincare formulations. The growing demand for natural and organic products has further increased its relevance in B2B markets.

Physical and Chemical Properties

Calluna Vulgaris Powder is characterized by its light brown to beige appearance and fine particle size. It has a mild, earthy aroma and a slightly bitter taste. The powder is partially soluble in water but dissolves more readily in alcohol, making it suitable for use in tinctures and extracts. Key chemical constituents include flavonoids, tannins, and phenolic acids, which contribute to its antioxidant and anti-inflammatory properties. The powder has a low density, approximately 0.5 g/cm³, and should be stored in a cool, dry environment to maintain its stability and efficacy.

Main Applications

Calluna Vulgaris Powder is widely used in the herbal medicine industry for its potential health benefits, including supporting urinary tract health and reducing inflammation. It is also a popular ingredient in cosmetic formulations, particularly in anti-aging and soothing skincare products. In the food industry, the powder is used as a natural dye and flavoring agent. Its antioxidant properties make it a valuable additive in functional foods and dietary supplements. Additionally, it is sometimes incorporated into animal feed for its purported health benefits.

Safety and Storage

Calluna Vulgaris Powder is generally recognized as safe (GRAS) for consumption and topical use. However, it is advisable to avoid inhaling the powder, as it may cause respiratory irritation. Proper storage conditions include keeping the powder in a cool, dry place away from direct sunlight to prevent degradation. For industrial use, it is recommended to handle the powder in well-ventilated areas and use protective equipment such as masks and gloves. Suppliers should provide certificates of analysis to ensure the product is free from contaminants such as heavy metals and pesticides.

B2B Procurement Guide

When procuring Calluna Vulgaris Powder in bulk, B2B buyers should prioritize suppliers who can verify the botanical origin and purity of the product. Certifications such as organic, non-GMO, and ISO standards can provide additional assurance of quality. The reference price range is approximately $20-$50 per kg, depending on factors such as purity, particle size, and supplier reputation. Buyers should also consider logistical factors, including minimum order quantities, lead times, and packaging options, to ensure a smooth procurement process.