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DS90C363BM

Updated: 2026-08-10

Overview

The DS90C363BM is a serializer IC that converts 21-bit parallel data into a high-speed LVDS (Low-Voltage Differential Signaling) serial stream. Developed for industrial and automotive applications, it enables robust data transmission over longer distances with reduced electromagnetic interference (EMI). This chip is part of Texas Instruments' LVDS product family, known for its reliability in harsh operating conditions. Its compact design and low power consumption make it ideal for space-constrained applications such as LCD panels, cameras, and infotainment systems. The DS90C363BM supports data rates up to 1.8 Gbps, ensuring high-speed performance for modern digital interfaces.

Structure and Working Principle

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The DS90C363BM integrates a parallel-to-serial converter, clock generator, and LVDS driver into a single chip. It accepts 21-bit parallel CMOS/TTL data and a clock signal, then serializes the data into a single LVDS differential pair. The LVDS signaling reduces noise and power consumption compared to traditional single-ended signaling. The chip operates with a supply voltage of 3.3V and includes built-in termination resistors to match transmission line impedance. Its differential output minimizes ground bounce and cross-talk, making it suitable for noisy environments like automotive systems or factory automation.

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Key Features

The DS90C363BM offers several advantages for high-speed data transmission. Its LVDS interface provides excellent noise immunity, allowing reliable operation in electrically noisy environments. The chip supports a wide operating temperature range (-40°C to +85°C), making it suitable for automotive and industrial applications. Power consumption is optimized, typically drawing less than 100mW during operation. The device also includes a power-down mode to reduce energy use when idle. With its small footprint and minimal external component requirements, the DS90C363BM simplifies system design while maintaining high performance.

Application Areas

This serializer is widely used in LCD display interfaces for televisions, monitors, and automotive dashboards. Its high-speed capability and noise immunity make it ideal for transmitting video data from processors to display panels over longer cables. In industrial settings, the DS90C363BM is employed in machine vision systems, robotics, and automated test equipment where reliable data transmission is critical. Automotive applications include infotainment systems, rear-seat entertainment, and advanced driver assistance systems (ADAS) that require robust communication between cameras and processing units.

Maintenance and Precautions

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Proper handling and installation are crucial for optimal performance of the DS90C363BM. ESD (electrostatic discharge) precautions should be followed during assembly, as the chip is sensitive to static electricity. The LVDS outputs should be routed as differential pairs with controlled impedance to maintain signal integrity. Thermal management is generally not a concern under normal operating conditions due to the chip's low power consumption. However, in high-temperature environments, adequate airflow should be maintained. Designers should refer to the manufacturer's layout guidelines to minimize electromagnetic interference and ensure reliable operation.

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B2B Procurement Guide

When purchasing the DS90C363BM, verify the required package type (typically TSSOP) and temperature grade for your application. Automotive-grade versions may be necessary for vehicle applications. Consider minimum order quantities and lead times, as these can vary among distributors. For prototype development, sample quantities may be available directly from the manufacturer or authorized distributors. For production volumes, establish relationships with reputable suppliers to ensure consistent quality and avoid counterfeit components. Pricing typically decreases with higher order quantities, so negotiate volume discounts for large-scale implementations.

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